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Typology of Communication

Typology of Communication

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Quick Overview

In this model, the variables sharing knowledge and receiving knowledge are shown. Both can be done both passively and actively. This leads to 4 typologies of communication amongst knowledge workers.


Related Models: Drama TriangleTypology of CommunicationPrinciples of Effective LeadershipTeam BuildingPillars of CommitmentTypology of Knowledge WorkersCoachingHerzberg FactorsCoaching ArtsFace-to-Face CommunicationTrust EquationFormula of Trust

$6.50

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Typology of communication

Origin

We believe this model was done by Mathieu Paul Weggeman (1953). Weggeman is a management and organizational advisor as well as a professor at the Technical University of Eindhoven, The Netherlands. He specializes in knowledge and innovation management. He also wrote the kennisdefinitie (knowledge definition).

Related Models: Drama TriangleTypology of CommunicationPrinciples of Effective LeadershipTeam BuildingPillars of CommitmentTypology of Knowledge WorkersCoachingHerzberg FactorsCoaching ArtsFace-to-Face CommunicationTrust EquationFormula of Trust

 

The model

In this model, the variables sharing knowledge and receiving knowledge are shown. Both can be done both passively and actively. This leads to 4 typologies of communication amongst knowledge workers:  

      Pump: actively sharing knowledge/actively receiving knowledge;

      Editor: actively sharing knowledge / passively receiving knowledge;

      Sponge: passively sharing knowledge / actively receiving knowledge;

      Attic: passively sharing knowledge / passively receiving knowledge.

 

PUMP

The pump is very active in both areas. Always looking for new developments, new facts and the opinions of others. The pump likes to share newly collected knowledge with others. By doing this he collects even more new knowledge. This ‘busy’ cooperation leads to the function of a pump: what goes in must come out!   

 

Editor

The editor is the person that enjoys sharing his/her knowledge of the material. Compare this to the editor of a newspaper. They do research, but exist mainly to express knowledge. Even if the editor isn’t the person who knows the most about a subject, you’ll hear him for sure.    

 

Sponge

A sponge…has to be squeezed. The same goes here. The sponge type doesn’t have the tendency to seek the limelight. Due to the fact that the sponge actively collects knowledge but doesn’t passively shares it, he can get a bit overloaded.

 

Attic

The attic is predominantly passive with regards to sharing and receiving knowledge. In order to encourage him, he has to be approached directly. He won’t automatically say anything about his level of knowledge or intelligence. Perhaps he’s the best student in the class. As long as somebody motivates him.

 

What can you do with it?

First of all for yourself. Where would you position yourself? And is that true in every situation? Write down why you think you’re convinced you belong to a certain typology.  Determine whether you like that typology or whether you’d like to change it in the future. It will help you to be more conscious of how you are, what you’re capable of, and what you want.

For your team or employees. Watch out! Nobody fits precisely into one label. Sometimes the situation depends on who and when someone is predominantly exhibiting one type/label. It’s also a good tool to use during evaluations. Simply using the model with the person in question can lead to fantastic insights.

As the chairperson of a meeting it’s good to be aware of these typologies. The sponge will not give his opinion first. He could however be the person who knows the most about a particular subject. As the chairperson you can explicitly ask for his opinion by saying: “Pete, I haven’t heard from you yet. What is your opinion of the situation?”   

Good luck with sharing and receiving knowledge!  

 

Related Models: 

-   Drama Triangle

-   Typology of Communication

-   Principles of Effective Leadership

-   Team Building

-   Pillars of Commitment

-   Typology of Knowledge Workers

-   Coaching

-   Herzberg Factors

-   Coaching Arts

-   Face-to-Face Communication

-   Trust Equation

-   Formula of Trust

 

 

 

Sources:

       Wikipedia

      Leidinggeven aan Professionals, Niet Doen!, Weggeman, EAN: 9789055943524

       Kennismanagement: de praktijk, Weggeman, EAN: 9789055941803