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6W's of Corporate Growth

6W's of Corporate Growth

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$3.90

Quick Overview

Everybody knows the 5,6,7,8, or 9 W’s which, theoretically, makes them a bit bland. Who, what, where, when, why, with what, what for, through which, where to, etc. It’s still important for organizations to answer these simple questions. 


Related models: AIDA Model7S ModelKnowledge TriangleINKSWOT AnalysisBalanced ScorecardFive ForcesBCG Matrix6W's of Corporate GrowthCRM;KondratieffCustomer PyramidProduct Life Cycle

$3.90

Corporate Growth Cartoon

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Details

6W’s of Corporate Growth

 

Origin

We are unaware of the origin of this model. Everybody knows the 5,6,7,8, or 9 W’s which, theoretically, makes them a bit bland. Who, what, where, when, why, with what, what for, through which, where to, etc. It’s still important for organizations to answer these simple questions. We saw the 6W’s of Corporate Growth on the 1000ventures.com site and decided to share our two cents.      

Related models: AIDA Model7S ModelKnowledge TriangleINKSWOT AnalysisBalanced ScorecardFive ForcesBCG Matrix6W's of Corporate GrowthCRM;KondratieffCustomer PyramidProduct Life Cycle

 

The model  

The model describes 6 questions, all beginning with a W. They teach us how an organization can achieve sustainable growth organically. The ‘W’s are:    

-      Know Why;

-      Know What;

-      Know Where;

-      Know When;

-      Know Who;

-      Know How.

 

Know Why

What is the real reason you conduct business? The ‘reason to be’. If it’s profit, you’d better stop now. Profit can make you rich, but it’s not a sustainable way of doing business. The product has to deliver a solution to the customers’ wants. Find a way, either as an individual, a team, or a company, to be passionate and proud of what you do. Define a clear vision and make everyone a participant. Determine the collective norms and values that will drive you and honor them. Explain why you do what you do. Explain why it fulfills the needs of an individual or our society. Why? It’s the first question that needs answering.    

 

Know What

After clearly defining ‘why’ you can properly determine what needs to happen next. What actions need to be taken? What are the results of these actions? Define clear and explicit goals and visualize the final result. Formulate quality demands and describe the final product or service.    

 

Know Where

Knowing where is a complex issue. It’s about where you can create, where you can sell, where you have to be in order to gain knowledge etc.

An example:

It’s the story of the mechanic that’s called in because every other mechanic has failed to get an old engine running again. He arrives, listens for a few minutes and takes a step back. He kicks the bottom of the car really hard. The engines sputters to a start and then starts to run smoothly. It’s a done deal. The mechanic turns and provides the owner of the car with a bill for 400 Euros. The owner is astonished and demands an explanation. Written on the bill he reads:  

“1 euro for my time, 399 euros for knowing where to kick…”

Knowing where to be to get a product made. That’s the question that needs answering.

 

Knowing When

The momentum in which business is completed and introduced are key components to success. Lao Tzu said: “The value of action lies in the timing.” Continuously monitor the situation and adapt to changing circumstances with flexibility.

 

Know Who

Make sure you’ve got the right knowledge. You know what you want to achieve, how you want to achieve it, and when. This allows you to determine what kind of knowledge you need, what kind you have, and what kind still needs to be created. The right people in the right place at the right time.

 

Know How

Determine what process will create the product or service. This can be done using either clearly defined processes or a more free approach. Professionals are fully capable of deciding how and when to do their work.

 

What can you do with it?

This model can be used in many situations. It can most certainly be used for growth issues, but also for promotion, the postponement of an implementation deadline, a request for additional budget, or a week of vacation. In order to acheive the best result, you have to give the situation some real thought.

Good luck and happy growing!

 

Related models: 

-   AIDA Model

-   7S Model

-   Knowledge Triangle

-   INK

-   SWOT Analysis

-   Balanced Scorecard

-   Five Forces

-   BCG Matrix

-   6W's of Corporate Growth

-   CRM;Kondratieff

-   Customer Pyramid

-   Product Life Cycle

 

 

Sources:

-       Wikipedia

-       www.1000ventures.com

 

 

 

 

The product:

  • Cartoon, 8000-6000 px, Full Colour
  • Description, pdf, Full Colour