Marketing

The model consists of four stages that must be followed to sell a product. Famous in the advertising world.

Related models: AIDA Model; 7S Model; Knowledge Triangle; INK; SWOT Analysis; Balanced Scorecard; Five Forces; BCG Matrix; 6W's of Corporate Growth; CRM;Kondratieff; Customer Pyramid; Product Life Cycle; 

To use the chart, analysts plot a scatter graph to rank the business units (or products) on the basis of their relative market shares and growth rates.

Related models: AIDA Model; 7S Model; Knowledge Triangle; INK; SWOT Analysis; Balanced Scorecard; Five Forces; BCG Matrix; 6W's of Corporate Growth; CRM;Kondratieff; Customer Pyramid; Product Life Cycle; 

Customer relationship management (CRM) helps businesses to gain an insight into the behaviour of their customers and modify their business operations to ensure that customers are served in the best possible way. In essence, CRM helps a business to recognise the value of its customers and to capitalise on improved customer relations. The better you understand your customers, the more responsive you can be to their needs.

Related models: AIDA Model; 7S Model; Knowledge Triangle; INK; SWOT Analysis; Balanced Scorecard; Five Forces; BCG Matrix; 6W's of Corporate Growth; CRM;Kondratieff; Customer Pyramid; Product Life Cycle; 

The model describes a way to divide customers into segments based on the turnover they create. It’s based on the Paretto effect, better known as the 80/20 rule which means that 20% of the customers create 80% of the turnover.

Related models: AIDA Model; 7S Model; Knowledge Triangle; INK; SWOT Analysis; Balanced Scorecard; Five Forces; BCG Matrix; 6W's of Corporate Growth; CRM;Kondratieff; Customer Pyramid; Product Life Cycle; 

The five force model is used for analysing the market and the competitive behaviour and also to determine the profit potential of an industry. Obviously the five force model describes five factors, referred to as ‘forces’, influencing an industry’s profit potential. Combining these forces determines the industry’s ultimate profit potential.

Related models: AIDA Model; 7S Model; Knowledge Triangle; INK; SWOT Analysis; Balanced Scorecard; Five Forces; BCG Matrix; 6W's of Corporate Growth; CRM;Kondratieff; Customer Pyramid; Product Life Cycle;